VIDEO
AGENZIA: McCann Worldgroup
CLIENTE: Nespresso
ISCRITTO IN: CAMPAGNA ESTERNA, PACKAGING & DESIGN, CAMPAGNA ONLINE, COMUNICAZIONE SUL PUNTO VENDITA/SHOPPER MARKETING, CAMPAGNA STAMPA, AREA COMUNICAZIONE OLISTICA
DATA: DA Ottobre 2016 A Dicembre 2016
SOLUZIONE CREATIVA: Simple holiday joys are the most precious ones, and sharing them with your dear ones makes you rejoice as if you were discovering the different attractions of a funfair. Same thrill, same enchantment. Therefore, we created a wintry amusement park, where products play the role of hero, yet in a playful way. This delicate world of festive wonder was handcrafted by the artist Lorenzo Petrantoni and the Makerie Studio specialized in paper art, who made a real paper miniature funfair. It served as a model for a spectacular 3D video produced by PICS CGI Studio.
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