VIDEO
AGENZIA: Omnicom PR Group
CLIENTE: Prada Group
ISCRITTO IN: AREA COMUNICAZIONE OLISTICA, BRAND IDENTITY, CAMPAGNA DI COMUNICAZIONE ONLINE, SITI CORPORATE E MICROSITI, COMUNICAZIONE SUI SOCIAL MEDIA, CAMPAGNA DI COMUNICAZIONE ONLINE, SITI CORPORATE E MICROSITI, BRAND IDENTITY, COMUNICAZIONE SUI SOCIAL MEDIA, AREA COMUNICAZIONE OLISTICA
DATA: DA Ottobre 2018 A Dicembre 2018
SOLUZIONE CREATIVA: To explore the relationship between sustainability and digital innovation we have created the project “Shaping a Sustainable Digital Future”: a powerful open conversation between the most influent digital minds, the best business schools – selected to involve the biggest “future innovators” - and the young generation. The multichannel project has involved the Schools of Management of Politecnico di Milano and Yale. Both business schools have conducted a student contest. 22 groups of 3 students each were selected to explore the digital sustainability topic. Each group’s project findings were submitted to a jury of Professors and Prada representatives, and only six groups were invited to go further.These finalists took part in a hackathon at the Yale.As end of the project Prada Group hosted in Fondazione Prada the second edition of “Shaping a Future” conversations: a full morning discussion, moderated by professors of the 2 universities with Nicholas Negroponte, Vittorio Grilli, Andrew Keen and representatives of international organizations. All the event has been streamed on pradagroup.com.Every step of this project has been covered on digital and social channels to create a conversation and an open debate using thought-provoking questions to inspire and involve the young generation.
SVILUPPO OLISTICO: Student contest, hackathon, event, digital and social media campaign, media relations
RISULTATI: The campaign engaged millions of users from EU to USA linking the world of fashion and the social responsibility for the future: 5 millions of users engaged+99,65% website users14 million of social interactions9 million media coverage